Our People
Committed to Feeling Emotion.
The team would like to acknowledge the late Dr Sue Cruthers, a founding patron and longstanding supporter. Sue’s hope was that Emotional Strength® would one day become available to everyone worldwide and become part of everyday life.
The team at the Institute have shared values that represent what is important to us: Brave, Integrity, Growth, Compassion and Vitality. Our Institute values guide us to achieve our vision. The Board of Directors’ aim is to ensure the composition of our group has complementary skills and experience. The Board attracts professionals who have business acumen, life experience and vitality to take the Institute to its next level of success. The team is continually looking to create opportunities for further advancement in the field of emotion.
Sharon Faye
Founding Chair, Creator of Emotional Strength®
BA (Psych); BPsych; MPsych (Org); DipClinHyp; EMBA (UWA).
Sharon is the Founding Chair of the Institute and Managing Director of Clear Perceptions and has a life commitment to exploring all facets of the world of emotion.
Sharon developed the original concept of building Emotional Strength® in business and has been building Emotional Strength® with owners, partners and executives for over 25 years. Her work is based on her belief that whatever the leaders are experiencing in their business is a direct reflection of their internal world.
Joel Hooper
Non-Executive Director
BSc (Hons), PhD (University of London)
Dr Joel Hooper was one of the founding directors of the Institute from inception in 2015 and to this day, continues his commitment to the Emotion Research Institute.
Joel spent the early part of his career as a researcher in genetics and cell biology, working at world-class research centres; William Harvey Research Institute, Barts, the London School of Medicine & Dentistry and the Chester Beatty Laboratories of the Institute of Cancer Research, University of London.
The work focused on topics ranging from the molecular genetics of cardiovascular disease through to understanding how important proteins work during lymphocyte development, yielding publications in renowned medical journals such as The Lancet, EMBO Journal and Immunology.
Natasha Liddell
Non-Executive Director
BSc (Hons), University of Western Australia; MAICD
Natasha brings a wealth of experience in both high-level corporate strategy and sustainability initiatives. Previously as Chief Sustainability Officer at Lifezone Metals Ltd (NYSE: LZM), she played a pivotal role in building the external affairs and sustainability team, developing sustainability strategies, governance and creating reporting frameworks that aligned with corporate objectives and international standards. Natasha also led sustainability efforts for the subsidiary, Tembo Nickel Ltd, in Tanzania, ensuring impactful on-ground social and sustainability initiatives.
Rachel Nash
Marketing, Communications & Events
BA (Marketing, Advertising & PR)
Rachel commenced with the Emotion Research Institute in September 2024 and has experienced a complete shift in her work-life and daily mindset. Learning more about the Emotional Strength® concept while learning to connect with emotion and really be present is a continued learning curve.
Rachel has over 20 years’ experience in marketing, events and communications working in a range of sectors. Possesses a background creating internal and external communications and implementing integrated marketing and communications strategies.
Institute Brand Rationale
Our brand represents the flow and movement of the whole body incorporating human cells, and DNA.
During my initial meeting with founding owner, Sharon Faye, from the Emotion Research Institute, I gained insight into her vision: to educate people on the importance of experiencing emotion and to explore how emotion affects not only our external behaviours but also our physiological symptoms.
Sharon emphasized that ‘feeling’ emotion is a healthy process and that understanding how our body responds to different emotion is key to empowering individuals. Her goal is to bridge the gap between science - a traditionally quantitative field - and emotion, a qualitative experience, to highlight how suppressing emotion can harm our core wellbeing.
The design concept was inspired by the idea of an abstract human figure shaped like a DNA strand. This representation reflects the connection between the nature of human emotion and the scientific foundation of our biological make-up. The typography in the logo further emphasizes this molecular connection, symbolizing the breakdown of our bodies at a fundamental level. The colour palette was chosen to represent the spectrum of emotion, balancing warm and cool tones to convey the complexity of human feelings.
By blending science with emotion, the brand aims to create a welcoming identity that highlights the integration and harmony between these two worlds.